B2B OUTBOUND OS · SELF-HOSTED
More Than an Outbound CRM. Turn Your Customer List Into a Repeatable B2B Sales Process.
Knowledge → ICP → Research → Scoring → Strategy → Outreach → Follow-up → Sample / Quote.
Your own data. Your own mailbox. Your own AI key.
B2B Outbound OS
Today’s work queue
THE SHIFT
A CRM Tells You What Happened. Your Outbound System Tells You What to Do Next.
Traditional CRM
- Store contacts
- Log activity
- Track pipeline
- Add notes
- Set reminders
B2B Outbound OS
- Define who is worth targeting
- Research account context
- Score against your ICP
- Decide how to approach
- Build the outreach strategy
- Trigger follow-up
- Track sample / quote / deal
KNOW · Knowledge Base
Teach the System How Your Business Sells.
Products, ICP, buyer personas, industry knowledge, buying signals and sales rules — stored in one place.
Products + ICP + Buyer Personas + Industry Knowledge + Buying Signals + Sales Rules
↓
Research · Scoring · Strategy · Messaging
Your knowledge defines the method. The system turns the method into action.
IndustryAutomotive Parts Manufacturing
Primary FitOEM / Tier 1 Manufacturer
Secondary FitSpecialized Distributor
GeographyGermany / Czech Republic / Italy
ApplicationsOriginal equipment / Aftermarket
Target RolesPurchasing / Owner / Engineering
Positive SignalsNew product / Expansion / Hiring
ExcludeRetail / Consumer
DEFINE · ICP
Who Is Actually Worth Targeting?
Define the profile that separates a high-value target from a waste of time — industry, company type, geography, applications, roles and exclusions.
UNDERSTAND + PRIORITIZE
Research First. Then Know Who Deserves Your Time.
What does this company actually do? How closely does it match your ICP?
UNDERSTAND · Account Research
- Website & business model
- Products & applications
- LinkedIn & hiring signals
- Decision roles
- Relevant business signals
PRIORITIZE · Explainable Score
Auto Tech Stuttgart · 92 / 100 · Tier A
- + Strong ICP fit
- + OEM manufacturing confirmed
- + Relevant product line
- + Expansion / hiring signal
- + Decision role identified
- − No recent sourcing activity
Not a black-box score — knowledge, ICP and account research, made visible.
DECIDE · Strategy
Who Should You Contact, Why Now, and With What Angle?
Decide the decision chain, the channel, the message and the next action before you send anything.
The strategy becomes a concrete outreach plan, channel by channel.
EXECUTE
What Happens Next?
Email, LinkedIn and WhatsApp stay on one customer path. No-reply rules and cooling periods make sure nothing gets dropped.
Deals & Orders: from sample to quote to close.
ADVANCE · Sample / Quote / Deal
How Does the Opportunity Move After the Reply?
Built for B2B sales cycles where the real work starts after the first reply. Quotes, samples and deals stay on one record.
NOT ANOTHER CRM
Compare the Workflow, Not the Logo.
| Generic CRM | B2B Outbound OS |
|---|---|
| Contacts | ICP-based accounts |
| Notes | Account research |
| Pipeline | Development strategy |
| Tasks | Next-action engine |
| AI email | Knowledge-driven messaging |
| Deal stage | Sample / quote / close |
| Generic AI | Your own sales knowledge |
Choosing between outbound tools? See the Best CRM for B2B Outbound Sales guide →
YOUR DATA, YOUR MACHINE
Self-hosted. Your own mailbox. Your own AI key. $99 once.
No per-seat pricing. No monthly subscription. Turn your existing list into a sales process that knows what to do next.
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