MARKET & ACCOUNT RESEARCH
Not Sure Which Market or Accounts to Target First?
We research the market, identify the strongest customer segments, define the ICP, and build the first target-account map.
Market Research
Medical stainless · Market priority
WHEN TO USE THIS
Use This Before Buying a Lead List.
Research first. Prospect second.
WHAT YOU RECEIVE
A Defined Market, Not a Vague Report.
1. Market Prioritization
Compare the markets that matter to you.
EXAMPLE: MEDICAL STAINLESS SUPPLIER
| Market | Density | Fit | Priority |
|---|---|---|---|
| US | High | A | 2 |
| Germany | High | A | 1 |
| UK | Medium | B | 3 |
| France | Medium | B | 4 |
| Poland | Lower | C | 5 |
- Market size proxy
- Manufacturer density
- Customer type
- Competition
- Purchasing structure
- Accessibility
- Sales-cycle complexity
2. Segment Mapping
We break a broad market into concrete segments. For medical stainless steel:
- Medical cart manufacturers
- Imaging equipment manufacturers
- Hospital furniture OEMs
- Laboratory furniture manufacturers
- Mobility equipment manufacturers
3. ICP Definition
4. Buyer Persona / Decision Chain
Who influences the decision, and who signs — mapped for your industry.
5. Account Landscape
You get the top 50–100 target companies, not a full-market dump. Every account is matched to your ICP.
6. Development Recommendation
- Where to start — the first market and segment
- Who to approach first — the decision role
- What angle to use — the value message
- What not to say — the pitch that fails
REQUEST MARKET RESEARCH
Start With Your Product and a Question.
We confirm scope, method and price before any research starts.
RESEARCH DONE. WHAT’S NEXT?
From a Defined Market to a Sales Process.
Once you know who to target, build the account list, or run the process yourself with B2B Outbound OS.